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" Modern Chic line " (a handbags collection)

Project type

Group Collection Project

Date

Fall 2020

This project is one of my favorites because it allowed me to work with a team that included three fashion merchandising students and one fashion design student. In this project, we created a line for a real-life brand. We went from market researching all the way to having our own market campaign and a launch party for our line. This required us to work together and hear each other's different perspectives to use all of the knowledge that we need for this project. I was happy with the number of things I was able to learn for the fashion merchandising students. This made me grow as a person and have a feel as to how the work field is when it comes to the fashion industry.

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